- Our Founder -
Hi, my name is Ellys Alarcón I was born in the Dominican Republic, and raised in Brooklyn NY.
Lucky enough to be part of the beauty industry for the last 18 years.
I have three influential and strong women in my life, they make me who I am today.
One of those great women was my European decent grandmother, who share with me her beauty secrets making my products so special and unique.
And to you, follow your dreams and dream big, work hard, believe in God and yourself. I believe you can pursue and achieve anything you heart desire, be humble and spread good and kindness along the way.
Kindness Blvd is created for today’s women and young girls who live in the USA or abroad. For girls and women who want beautiful, healthy long hair. Our products actually work and are without harmful chemicals. Our motto is to practice kindness to your hair and body. All our products were created using organic ingredients like Rosewater, babasu oil, essential oils, avocado oils, Higuera oils, amla oils, etc.
As you grow older, your hair ages just like your body, and to keep the natural shine and density, you must use products that are created specifically for your hair needs. Kindness Boulevard was inspired by Mother Nature and created with you on the mind. It’s a family-operated business in a small beach town in the USA where the ocean’s sweet sound and the warm sunsets are boundless. We are a clean hairline products company that not only uses organic ingredients for all hair types, but all our products are also, Sulfate-free, Perfume-free, Cruelty-Free, Paraben-free, and yes, vegan friendly.